Shopware Blog: Practical Guides for Merchants & Developers
From Shopware to PHP: your resource for successful e-commerce.
Blog
Optimizing Shopware Product Data: Why Google Merchant Center, AI Search and Product Feeds Belong Together
Product data quality in 2026 is no longer a housekeeping topic but infrastructure: a clean catalog serves Google Shopping, AI feeds and your own search simultaneously.
Read more...Agentic Commerce in Shopware: Why the New AI Product Feed Is More Than Another Sales Channel
The new Agentic Commerce sales channel in Shopware 6.7.10.0 makes products available to AI platforms like ChatGPT. The real task, however, is your product data.
Read more...Shopware 6.7.9 Overview: Withdrawal Button, Product Bundles and Copilot Chat History - What Actually Matters
The April release 6.7.9.0 in a relevance check: mandatory withdrawal button, useful bundles, JSON-LD behind a feature flag - and what is just future talk.
Read more...Withdrawal Button in Shopware 6: What Merchants Must Check Before June 19, 2026
The withdrawal button becomes mandatory on June 19, 2026. What it means legally, how Shopware 6.7.9.0 solves it technically and where real shops struggle.
Read more...Shopware Community Edition 2026: When CE Is Enough - and When It Becomes a Cost Trap
The Community Edition is a complete, MIT-licensed shop system. When it is the right choice, when a plan makes more sense and where hidden costs lurk.
Read more...PHP 8.5 Is Here: The Changes That Actually Matter for Developers
PHP 8.5 combines visible language features, cleaner APIs, and deprecations that make upgrade planning more important for real projects.
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