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Category Texts in Shopware: Dead or Underrated?
Category texts often have a bad reputation: “Nobody reads them”, “Google doesn’t like them anymore”, “That’s SEO from 2012”. Yet in real Shopware projects, I regularly see the opposite: well-written category texts still work —just not the way many people expect.
Read more...Common Shopware Mistakes in Live Shops (and How to Avoid Them)
Shopware is powerful, flexible, and scalable— but it is not forgiving.
Read more...Performance Optimization in Shopware: A Checklist for Live Shops
Performance is not a nice-to-have. In live shops, it directly impacts conversion, SEO, and revenue.
Read more...Multi-Sales-Channel in Shopware: Best Practices from Real Projects
Multi sales channels are one of Shopware’s biggest strengths- and at the same time one of the most common sources of SEO and structural problems.
Read more...When a Shopware Relaunch Really Makes Sense
(and when you should avoid it)
Read more...Shopware Multi-Sales-Channel: Domains, Subfolders or Multiple Channels?
Shopware offers maximum flexibility: you can run multiple domains,subfolders, or separate sales channels to handle international markets and language versions. But which approach is right for your business? The key factor is often not the setup itself, but the SEO impact and the risk of duplicate content. Let’s break it down.
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