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Shopware Expert Tips
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GMV in Shopware: How Your Revenue Is Measured - and Why You Don't Need an Extension for It
Since April 2026 Shopware reports GMV automatically - deeply integrated, no app from the store. How the calculation works exactly and what it means for CE merchants.
Read more...Shopware Maintenance 2026: Why Small Regular Updates Beat a Risky Version Jump
Postponed Shopware updates turn into expensive emergency projects. Why regular small updates are the more economical strategy in 2026 - with examples from recent releases.
Read more...AI Readability for Shopware Stores: Why AI Can Only Recommend Your Store If It Understands It
Visibility is shifting from marketing to machine readability. The three layers of AI readability and what you can concretely do about them in Shopware.
Read more...Next-Generation Content in Shopware: Why Shopping Experiences Alone Are No Longer Enough
Layouts as data, components instead of template blocks, coexistence instead of breakage: where Shopware is taking its content system and what you can already do today.
Read more...Shopware 6.7.11 Developer Check: Twig UX Components, Vite Dev Server and a Better Storefront Architecture
The new storefront component system based on Twig UX Components, the Vite dev server and CSS custom properties noticeably change theme and plugin development.
Read more...Shopware After Community Day 2026: What Merchants Should Actually Take Away from AI, B2B and Agentic Commerce
My technical assessment of Shopware Community Day 2026: Nexus, Copilot, Payments and Experience Studio - between vision and what actually reaches your store today.
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