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Shopware Multi-Sales-Channel: Domains, Subfolders or Multiple Channels?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Shopware offers maximum flexibility: you can run multiple domains, subfolders, or separate sales channels to handle international markets and language versions. But which approach is right for your business? The key factor is often not the setup itself, but the SEO impact and the ri...

Shopware AI in Practice: How Effective Is It Really?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Artificial Intelligence (AI) is one of the most discussed topics in e-commerce. But how does it perform in reality? With Shopware AI, the platform offers a built-in solution designed to help merchants automate processes and create content more efficiently. In this article, we take a...

Headless Commerce with Shopware: Opportunities & Limitations

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Headless commerce has become one of the most talked-about e-commerce strategies in 2025. But what does it really mean for Shopware merchants? While terms like API-first and headless frontend are often thrown around, the real question is: Does it make sense for your business? This ar...

E-Commerce Trends 2025: What Role Does Shopware Play?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
According to Statista, global e-commerce sales will surpass $7 trillion in 2025. But growth alone does not guarantee success – the real challenge is how merchants adapt to new technologies, changing consumer expectations, and increasing competition. In this article, we’ll explore th...

Shopware SEO: What You Need to Do Differently in 2025

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Shopware remains one of the most flexible e-commerce platforms in the German-speaking world. However, SEO is constantly evolving – and 2025 brings new challenges and opportunities for shop owners. The days of simple keyword stuffing and one-time on-page optimization are definitely o...

Shopware 6.7 – The Next Big Update for Modern E-Commerce

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
The e-commerce world is constantly evolving – and those who want to stay successful need to keep up. Shopware 6.7, the latest version of the popular shop system, is just around the corner and brings numerous improvements and new features. In this article, you’ll learn what’s changin...

PHP 8.4 at a Glance: What’s New – and Why It Matters

Stefan Pilz | Shopware Freelancer PHP
PHP 8.4 is just around the corner and brings a range of exciting new features for developers, agencies, and shop owners alike. If you’re working with modern web applications, now’s the time to get familiar with what’s changing. This article breaks down the most important updates, ou...

Unit Testing in PHP: How to Test Your Shopware Plugins

Stefan Pilz | Shopware Freelancer PHP
Why Are Unit Tests Important in Shopware? Unit tests help detect errors early and ensure a stable codebase. Especially for Shopware plugins, it is essential to verify functionality to prevent issues in live environments. What Is a Unit Test? A unit test checks the correctness of ...