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PHP 8.5 Is Here: The Changes That Actually Matter for Developers

Stefan Pilz | Shopware Freelancer PHP
With PHP 8.5, developers get a release that is not just about a few cosmetic language tweaks. This version introduces several features that improve readability, modernize common coding patterns, and sharpen the language in ways that will be noticeable in real projects. At the same ...

Shopware Intelligence+ for Shopware Community Edition: Is the New AI Feature Really Worth It?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
With Shopware Intelligence+, Shopware is bringing new AI-powered services into the platform that are especially interesting for users of the Shopware Community Edition. That is the key point here: if you are running the Community Edition, you do not automatically have to miss out on...

My New Shopware Plugin: Shoe Size Table & Size Advisor

Stefan Pilz | Shopware Freelancer Shopware Plugins
I have developed a new Shopware plugin that solves a very common problem in ecommerce: choosing the right shoe size on the product detail page. With my Shoe Size Table & Size Advisor, customers can find their recommended size faster and with much more confidence. In online shoe...

A-Z Product Filter for Shopping Experiences: My New Shopware Plugin for Better Product Navigation

Stefan Pilz | Shopware Freelancer Shopware Plugins
I have developed a new Shopware plugin: the A-Z Product Filter for Shopping Experiences. The goal is simple: make product listings easier to navigate, especially in shops with larger catalogs, brand overviews, or category pages with many visible products. As product ranges grow, na...

Headless with Shopware: Architecture Decisions, TCO, and the Reality of Running It

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Headless is one of those ecommerce topics that sounds compelling almost immediately. More frontend freedom, modern technologies, better performance, more control over the user experience, and the ability to deliver content across multiple touchpoints. Especially in combination with ...

Shopware 6.7.7.0 Technical Deep Dive: What Developers Really Need to Know

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
With Shopware 6.7.7.0, a release arrived in early February that is far more interesting from a developer perspective than it may seem at first glance. While some updates focus mainly on merchant-facing features, the real value of this release is clearly in the technical changes unde...

Headless with Shopware: When It Makes Sense – and When It Doesn’t

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Headless commerce has been discussed as the future of e-commerce for years. Flexibility, performance, and omnichannel capabilities are often cited as key benefits. In real-world projects, however, a different picture often emerges: Not every shop benefits from a headless setup – a...

Shopware SEO 2026: What Still Works – and What Doesn’t

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
SEO has changed more in the last few years than in the decade before. AI-powered search, EEAT, Helpful Content updates, and evolving SERP layouts have fundamentally shifted how visibility is earned. For Shopware store owners in 2026, the key question is no longer: “How do I optimi...

Antigravity in Practice: How insighteuquiz.eu Was Built

Stefan Pilz | Shopware Freelancer AI Tools
What this article is about I’ve been working with ChatGPT for quite some time – mainly for text creation, brainstorming, idea generation, and structuring concepts. For this project, I deliberately used ChatGPT as a prompt and thinking partner, and then relied on Antigravity to impl...

Shopware AI: Standard Features vs. Custom Solutions

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Artificial intelligence has become a real topic in e-commerce. With Shopware AI, Shopware provides its own built-in AI features directly in the platform. In practice, many store owners ask the same question: Are the standard AI features enough – or do custom AI solutions make more...

Shopware 6.7 in Practice – Is the Upgrade Really Worth It?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Many Shopware stores are still running on 6.4, 6.5, or 6.6. That’s understandable: upgrades cost time, money, and they can feel risky. At the same time, the real question is: how long does “waiting” remain a smart decision? Shopware 6.7 is not a “flashy feature release”. It’s a st...

Product Descriptions in Shopware: SEO Text, Conversion Text, or Both?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Product descriptions are one of the most underestimated elements in Shopware shops. They are often either pure SEO texts with little sales impact or marketing-heavy copy with no search relevance. But the real question is wrong. In successful Shopware shops, product descriptions are...