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Marketplaces as a Growth Driver in B2B: Is It Worth Entering?
B2B e-commerce is growing rapidly, and marketplaces are at the center of this shift. According to a Digital Commerce study, 60% of B2B buyers now make at least 25% of their purchases on marketplaces – and the trend is rising.
Read more...Omnichannel Commerce: Why a Seamless Customer Experience Is Crucial in B2B
For years, omnichannel was considered a B2C strategy – but that has changed. Modern B2B customers expect seamless interactions across multiple channels. Companies that fail to deliver risk losing valuable customers to competitors.
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