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Marketplaces as a Growth Driver in B2B: Is It Worth Entering?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Why B2B Marketplaces Are Becoming More Important B2B e-commerce is growing rapidly, and marketplaces are at the center of this shift. According to a Digital Commerce study, 60% of B2B buyers now make at least 25% of their purchases on marketplaces – and the trend is rising. But is...

Shopware & Databases: What Are the System Requirements?

Stefan Pilz | Shopware Freelancer Databases
Why Is the Right Database Essential for Shopware? Shopware 6 is a powerful e-commerce platform that requires a reliable and optimized database for smooth operation. Choosing the right database can significantly impact your shop’s performance and scalability. In this article, you’l...

Generative AI in B2B: Hype or True Revolution?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Generative AI in B2B: Hype or True Revolution? Artificial Intelligence (AI) is no longer a futuristic concept – it’s a reality. Generative AI is transforming the way businesses operate in B2B e-commerce. But is it just hype, or a real game-changer? According to McKinsey, 65% of bu...

Omnichannel Commerce: Why a Seamless Customer Experience Is Crucial in B2B

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Why Omnichannel Commerce Is Becoming More Important in B2B For years, omnichannel was considered a B2C strategy – but that has changed. Modern B2B customers expect seamless interactions across multiple channels. Companies that fail to deliver risk losing valuable customers to compe...

AI Tools in Practice: Creating Quiz Content with ChatGPT and Canva

Stefan Pilz | Shopware Freelancer AI Tools
AI tools like ChatGPT are often associated with classic text output: articles, emails, or short answers. In practice, ChatGPT can also be used to generate structured content that can be processed further – for example, for quiz formats or social video content. This article uses th...

Digital Self-Service: Why B2B Customers Demand It and How to Implement It Successfully

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Why Digital Self-Service Is Becoming Essential in B2B Today’s B2B customers expect fast, seamless, and digital solutions – just like in B2C. Businesses relying on manual processes risk losing potential clients. Digital self-service is no longer a luxury but a necessity for companie...

Shopware 6 vs. Shopify: Which Platform is Right for Your Business?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Choosing the right e-commerce platform is crucial for your online store’s success. Shopware 6 and Shopify are two of the most popular options – but which one is the better fit for your business? In this article, we compare both platforms in key categories. 1. Flexibility & Cu...

Shopware 6 SEO Checklist: Make Your Shop Unbeatable!

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Shopware 6 is SEO-friendly by default – but with a few targeted optimizations, you can boost your ranking on Google & other search engines even further. This checklist covers all the key points you need to follow for a perfect SEO strategy in Shopware 6. ✅ 1. Technical SEO: T...

Shopware: Germany's Leading Shop System for the Third Year in a Row

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
The German e-commerce landscape is fiercely competitive, yet one name consistently leads the pack: Shopware. For the third consecutive year, the company has been recognized as Germany's market leader among shop systems – an impressive achievement that highlights the platform's innov...

StPiGhAdditionalMailAddresses Plugin for Shopware 6.5 – Additional Email Addresses for Notifications

Stefan Pilz | Shopware Freelancer Shopware Plugins
I'm excited to introduce our new, free plugin for Shopware 6.5: StPiGhAdditionalMailAddresses. With this plugin, you can offer your customers the ability to add additional email addresses to receive payment status, order status, and delivery notifications.

10 Mistakes to Avoid When Developing Your Shopware Store

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
A successful Shopware store requires careful planning and execution. Here are the most common mistakes to avoid in order to maximize your store's potential and prevent issues: 1. Undefined Target Audience Without a clear definition of your target audience, you risk offering conten...

When a Developer Becomes a Content Creator: My Experiment with AI Tools

Stefan Pilz AI Tools
As a Shopware and PHP/Symfony developer, I usually focus on backend logic and code structures. However, the digital landscape is changing rapidly, and the lines between development, marketing, and content creation are increasingly blurred. Curious to see how far I could extend my sk...