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Category texts often have a bad reputation: “Nobody reads them”, “Google doesn’t like them anymore”, “That’s SEO from 2012”. Yet in real Shopware projects, I regularly see the opposite: well-written category texts still work—just not the way many people expect. This article is not ...

Shopware is powerful, flexible, and scalable— but it is not forgiving. In many live shops, I repeatedly see the same problems. Not because Shopware is flawed, but because structure, maintenance, and strategy are missing. This article highlights the most common Shopware mistakes fr...

Performance is not a nice-to-have. In live shops, it directly impacts conversion, SEO, and revenue. Yet in real projects, I repeatedly see: enabled caches that don’t actually help databases becoming the main bottleneck plugins slowing the entire shop down unrealistic performa...

Multi sales channels are one of Shopware’s biggest strengths— and at the same time one of the most common sources of SEO and structural problems. In real projects, I repeatedly see shops with: unnecessarily complex sales channel setups duplicate content issues unclear domain s...

(and when you should avoid it) Introduction A relaunch sounds tempting: a new design, better performance, modern technology. In reality, a Shopware relaunch is one of the riskiest projects in e-commerce. Many shops lose after a relaunch: SEO visibility conversion rate stabil...

Shopware offers maximum flexibility: you can run multiple domains, subfolders, or separate sales channels to handle international markets and language versions. But which approach is right for your business? The key factor is often not the setup itself, but the SEO impact and the ri...