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MySQL vs. MariaDB for Shopware: Which Database Is the Better Choice?

Stefan Pilz | Shopware Freelancer Databases
Choosing the right database has a significant impact on your Shopware store's performance and stability. But should you go with MySQL or MariaDB? Both databases are compatible with Shopware – but there are key differences. In this article, we compare:✔ Performance & speed✔ Scal...

Shopware Introduces Fair Usage Policy: What Store Owners Need to Know

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Starting March 24, 2025, Shopware will update its General Terms & Conditions. A key part of this update is the new Fair Usage Policy for the free Shopware 6 Community Edition. Here's a quick overview of what changes – and what actions you may need to take as a store owner.

Shopware GitHub: Open Source Power for Your E-Commerce Projects

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Looking to dive deeper into Shopware development? The Shopware GitHub is the central platform where developers collaborate, contribute code, and access the latest open-source tools and resources. If you're serious about customizing or extending Shopware, GitHub is a must-know.

Shopware Forum: Your Hub for Support, Tips & Community Exchange

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
The Shopware Forum is the go-to place for developers, merchants, and e-commerce professionals working with Shopware. Whether you need technical help, plugin recommendations, or conversion strategies – you'll find valuable insights and fast answers from real users. What is the Shopw...

Hyper-Personalization in B2B: How to Target Customers and Boost Revenue

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Why Hyper-Personalization in B2B Is Becoming Essential Personalization is no longer exclusive to B2C. B2B customers now expect tailored offers, relevant product recommendations, and a shopping experience customized to their needs. A McKinsey study found that 77% of B2B companies u...

StPiPrefetch – Optimized Loading for Shopware

Stefan Pilz | Shopware Freelancer Shopware Plugins
Page loading speed is a crucial factor for user experience and conversion rates. With StPiPrefetch, a powerful and free plugin for Shopware 6 is now available, optimizing the loading of search suggestions, search results, and other relevant pages.

Marketplaces as a Growth Driver in B2B: Is It Worth Entering?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Why B2B Marketplaces Are Becoming More Important B2B e-commerce is growing rapidly, and marketplaces are at the center of this shift. According to a Digital Commerce study, 60% of B2B buyers now make at least 25% of their purchases on marketplaces – and the trend is rising. But is...

Shopware & Databases: What Are the System Requirements?

Stefan Pilz | Shopware Freelancer Databases
Why Is the Right Database Essential for Shopware? Shopware 6 is a powerful e-commerce platform that requires a reliable and optimized database for smooth operation. Choosing the right database can significantly impact your shop’s performance and scalability. In this article, you’l...

Generative AI in B2B: Hype or True Revolution?

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Generative AI in B2B: Hype or True Revolution? Artificial Intelligence (AI) is no longer a futuristic concept – it’s a reality. Generative AI is transforming the way businesses operate in B2B e-commerce. But is it just hype, or a real game-changer? According to McKinsey, 65% of bu...

Omnichannel Commerce: Why a Seamless Customer Experience Is Crucial in B2B

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Why Omnichannel Commerce Is Becoming More Important in B2B For years, omnichannel was considered a B2C strategy – but that has changed. Modern B2B customers expect seamless interactions across multiple channels. Companies that fail to deliver risk losing valuable customers to compe...

AI Tools in Practice: Creating Quiz Content with ChatGPT and Canva

Stefan Pilz | Shopware Freelancer AI Tools
AI tools like ChatGPT are often associated with classic text output: articles, emails, or short answers. In practice, ChatGPT can also be used to generate structured content that can be processed further – for example, for quiz formats or social video content. This article uses th...

Digital Self-Service: Why B2B Customers Demand It and How to Implement It Successfully

Stefan Pilz | Shopware Freelancer Shopware - expert tips for your e-commerce success
Why Digital Self-Service Is Becoming Essential in B2B Today’s B2B customers expect fast, seamless, and digital solutions – just like in B2C. Businesses relying on manual processes risk losing potential clients. Digital self-service is no longer a luxury but a necessity for companie...